I can remember a time when I actually noticed that a billboard had been changed.
This was a long time ago and those sorts of things were much more noticeable back then.
These days, that sort of traditional advertising is just not really all that effective because we don’t notice. Now, customers are actively searching online for services like HVAC. They are less inclined to remember a billboard or a t-shirt they saw. It’s now all about getting the right sets of eyes on you digital platform. And online marketing is the way to do just that. Yet, is not just about having a website. While web building is an integral part of the equation, it goes beyond a static website online. I look to search engine marketing as the focus for my digital and online marketing. The strategies put forth by the online marketing company I use are forward thinking. They use SEO and link building among other tactics to target the group of customers searching for my HVAC services. I made a commitment to online marketing just 7 months ago and it has yielded incredible results. These are tangible, data driven results that prove what a productive method online marketing can be. No longer are we casting some wide net into an even wider ocean. My HVAC business is no focusing our advertising resources on a much more valuable and precise target area. Our website is now able to be more proactive with interacting with potential customers. And we have the ability to follow up with them directly. Online marketing has proved to be just what my HVAC business really needed.