It’s often a difficult transition to go from traditional methods to embrace those that are emerging.
It can be a tough balance.
Pitting tow legitimate ways of doing things against each other is not the way to do it. My HVAC company needs to get more bang for the buck when it comes to marketing. This is why I am embracing the digital and online marketing more and more. However, that doesn’t mean that it has to be one or the other. It’s just that online marketing is showing much better results. And anyone in the HVAC business knows that bottom line is what matters ultimately. I worked hard to establish my HVAC business so it would be lunacy to just allow it to be average or worse. Allowing my HVAC business to wither because I don’t more fully embrace digital and online marketing just doesn’t make any sense at all. So, I have engaged a digital marketing business to update my online presence. It’s just not good enough anymore to have a static website. Good web design along with search engine marketing is the way to really garner the business that I want. The use of search engines like Google have had a profound effect on marketing an HVAC business. Using search engine marketing gets the people who are looking for HVAC service to my website. SEO and SEM are proven methods for getting local customers eyes on my business. That’s why I feel great about moving most of my advertising budget to online marketing. The results simply can’t be denied.