Pink Flamingo Insurance

Our church youth group came up with a unique way to raise funds for a weekend retreat they were planning.

They sold “Pink Flamingo Insurance” policies to the congregation to provide “protection” from their lawns being covered with tacky plastic pink flamingo lawn ornaments.

Those who failed to purchase the coverage would wake up one morning with a lawn full of pink flamingos that could be removed by paying a small donation to the cause. One twist in the scheme was that someone could arrange for a neighbor’s house to be “flocked” as part of a practical joke. Fortunately, the youth minister had alerted the police department about the unusual activity in case someone became irate at the plastic birds scattered on their front lawn. The event was a huge success, and the kids were able to pay for the retreat with cash left over for more activities. Even more pleased were the insurance salespeople in the congregation as the awareness of insurance was elevated. Another happy group was the town’s HVAC companies. When the homeowners updated their policies, they learned that their central HVAC units were covered for natural events like fires or a falling tree limb, but not for breakdowns even in perfectly maintained units. HVAC units and other appliances could be covered by equipment breakdown coverage but that would not cover normal wear and tear. Sales of extended warranties and HVAC maintenance plans skyrocketed in town as people scrambled to assure that their homes would be cool and comfortable as the summer approached. Those pink flamingos also served as a reminder to people to schedule their HVAC cleaning and maintenance service. That alone kept all the qualified HVAC technicians working overtime for several weeks.

Dual fuel system