I was proud when my sister’s side gig of cleaning homes on the weekends turned into a successful business.
She catered to people living in wealthy neighborhoods because she met many of them through our parents and they knew my sister was someone they could trust.
When you have valuables in your house, you don’t want any random person coming inside to clean when you’re not at home. Even a security camera isn’t going to stop someone from bolting with $50,000 worth of jewelry in the course of five minutes. Since my sister was so attentive to detail, she had more referral clients than she could handle at first, forcing her to quit her normal job and devote herself to her business full time. These people trusted my sister because she proved to be reliable and honest time after time when she was hired for one job after the next. Eventually she had enough work where she could start hiring employees and slowly scale and expand. Now she has branched off into things as diverse as business cleaning and even ductwork cleaning. One of her first employees had an HVAC certification and convinced her that ductwork cleaning was a lucrative business. You have to possess licenses to do ductwork cleaning properly. There are many scam artists out there who try to do the work poorly for customers who are clueless about their lack of experience and inadequate tools to complete the job. Now she’s doing so much ductwork cleaning that she had to separate the business into two separate entities, curating even more success than before.