When the internet became popular, I knew that digital marketing was the way of the future.
I mean it makes perfect sense.
If everyone is now obsessed with their computers and phones, what better way to advertise your business than online marketing? If everyone is now on their phones and computers, people are bound to see your Google ads. Because of this, I decided I wanted to get my business on board as quickly as possible. You see, I have run a heating and air conditioning corporation for the past 5 years. While I think I do pretty good as a HVAC corporation owner, I can’t help but to think that I am falling short of my potential. I feel like my HVAC dealer could do so much better than what it is currently doing. I already relied on ads, but I knew that I was going to need professional help. I sought the help of an online marketing business and they were able to teach about things like SEO. SEO, or search engine optimization, is implementing certain keywords that you know your target audience will use. When you use those words, it helps draw more customers to your website, and places you higher in the search results. I also learned about PPC, pay per click, which is another great form of advertising. Pay per click is pretty simple, whenever someone clicks on your ad, you pay a small fee, and that is because you are paying for having the customer visit your website. Things like this will greatly help improve your company.