My daughter is unquestionably savvy when it comes to all sorts of laptops and websites.
She was also familiar with Heating and Air Conditioning since I had personally owned the local Heating and Air Conditioning supplier since before she was born.
I often asked her if she would look at our online ads and tell myself and others what she thought. A minute later, she brought her laptop out to the home office and had myself and others sit down with her. She told myself and others our ads were ineffectual and why. The first thing she calmly told myself and others I had to change was incorporating the name of the supplier, a solid website address, and a iphone number, so people could contact me. She thought it would probably be best if there was a website that not only offered information about the supplier, however, if it also had a FAQs page, plus a page where people could sign up for information, or possibly to rapidly sign up as a customer. Then we had to connect a link to our ads that would take them straight to the sign up page. She wanted to connect the sign up to a list that would be sent to me personally, and the people would get an automatic thank you for signing up, plus a quick question about how they found the website. She said this change in web design would easily allow myself and others to see how many people used ads, and how many just came across us organically on a search. I never realized how smart our daughter was. I offered her to go ahead to finish the ads portion of our ad digital ad campaign, with a solid promise to pay her.