Short run printing is also known as Print on Demand.
- The only type of printing they used to have, was offset printing.
This type of printing was made for runs of 1000 copies or more. When you have the need for only 20 or 100 printed items, you need short run printing. Most of my printed materials are short runs. When I hear print on demand, I think of Amazon. All of the books you order, unless they are in digital form, are print on demand. The books are printed when they are ordered. This makes it a bit cheaper per book, for the customer, but it costs more for the author. They get less profit from print on demand. Short run printing has its place, but offset is used by more traditional printing companies. I have an Epson printer in my home, that makes it possible for me to print out the menus for my restaurant. I can laminate the menus and I don’t have a lot of overhead cost. Most companies sell the consumables that are necessary for my business. I get consumables that are able to be used in my Epson printer. I have four-color ink, so I can have a wide array of colors for my menus. When I first opened, I was able to print special thank you cards for my customers. The Epson printer did a wonderful job of giving me high grade thank you cards that looked like they came from a top-grade printing company. My Epson printer has given my business the boost I need to be successful.